A New Era for Mountain West Sports Streaming
The Mountain West Conference announced the launch of MW+, a direct‑to‑consumer streaming service powered by Kiswe, marking a significant shift in how the league delivers its athletic content to fans across the United States.
MW+ combines live broadcasts with an extensive on‑demand library, giving viewers access to events that traditionally aired only through linear television partners. Among the highlighted offerings is Colorado College women's soccer, providing a dedicated audience for a program that has grown steadily in recent years.
Subscription Options and Early‑Bird Pricing
Fans can choose between an annual plan priced at $79.99 or a monthly option for $10.99. For a limited time, subscribers who sign up during July, August, or September will lock in a reduced annual rate of $67.99, representing a 15 % discount off the standard price.
The conference has structured the pricing to reward early adopters while ensuring a steady revenue stream that can be reinvested into member institutions and their athletic programs.
Revenue Sharing and Institutional Support
A distinctive feature of MW+ is its revenue‑sharing model: a majority of each subscription purchased through a member school's dedicated landing page is funneled directly back to that institution, creating a tangible financial incentive for schools to promote the service to their fan bases.
In addition to live events, the platform will host on‑demand replays and original programming that spotlights student‑athletes, campus initiatives, and behind‑the‑scenes stories, further enriching the fan experience.
Interactive Viewing and Multiplatform Access
MW+ leverages Kiswe's interactive technology to deliver real‑time engagement tools, such as live polls and chat features, allowing fans to participate more deeply in the viewing experience. The service is accessible on a wide range of devices, including desktop and mobile web browsers, Apple and Android smartphones and tablets, as well as streaming hardware like Apple TV, Android TV, Amazon Fire TV, Roku, and Amazon Prime Channels.
This broad compatibility ensures that viewers can follow their favorite teams wherever they are, reinforcing the conference's commitment to both athletic excellence and academic mission.
Strategic Outlook for the Conference
Beginning with the 2026‑27 season, the Mountain West will adopt a comprehensive membership model that unites full‑time, all‑sport institutions with select sport‑specific members, aiming to strengthen competitive balance and broaden exposure across the conference's diverse portfolio of sports.
The launch of MW+ underscores the league's forward‑looking approach, blending technological innovation with a clear financial benefit for its member schools, and positioning the conference as a pioneer in modern sports media distribution.