NASCAR Studios is set to debut a new documentary series titled 'Start/Finish' that promises to peel back the curtain on the lives of the sport’s most iconic drivers.
A personal portrait of a legend
The series premieres on August 16 on The NASCAR Channel with a one‑hour episode that profiles Mark Martin, a seven‑time NASCAR Cup Series champion whose 40 victories and five runner‑up finishes have cemented his place among the greats.
Martin’s episode arrives as part of 'Mark Martin Month,' coinciding with the release of his memoir *Never Lift*, and it features a fresh interview in which the Hall of Famer reflects on the moments that defined his career beyond the scoreboard.
Viewers will see rare archival footage alongside candid reflections on his relationships, the challenges he faced, and the milestones that shaped his journey through the NASCAR ranks.
Beyond the checkered flag
John Dahl, senior vice president of original content at NASCAR, says the episode captures the series’ core mission: to highlight the personalities who built the sport into a national powerhouse.
‘Mark Martin’s story is emblematic of the human side of NASCAR,’ Dahl explained, noting that the series moves beyond race results to explore the personal narratives that resonate with fans.
Martin himself said he is honored to share his story with fans in a way that goes beyond statistics, offering a deeper connection to the sport’s heritage.
The documentary is part of a broader effort by NASCAR executives to preserve the legacies of the drivers who helped transform the series into a cultural phenomenon, ensuring that their contributions are remembered long after the final lap.
Looking ahead
Future installments will spotlight other Hall of Famers, including Kevin Harvick and Jeff Burton, both slated to appear as part of the 2027 class, promising a continued celebration of the sport’s most influential figures.
Through intimate interviews and never‑before‑seen material, 'Start/Finish' aims to cement the personal legacies of these drivers, giving fans a richer understanding of the people behind the helm.