NASCAR’s chief operating officer Ben Kennedy praised the debut of the San Diego Weekend at Naval Base Coronado, calling the three‑day spectacle a clear success despite the inevitable hiccups of a large‑scale outdoor event.
Attendance and New Fans
The event drew over 125,000 fans, a figure that forced organizers to cap attendance to keep traffic and infrastructure strain in check, while still delivering a vibrant atmosphere across the naval grounds.
Among the crowd, 67 percent were first‑time racegoers, underscoring the series’ ability to convert newcomers into loyal followers and hinting at a broader audience expansion.
A Family Triumph
The highlight came when Luke McMillin captured the overall four‑wheel title at the SCORE Baja 500, becoming the third McMillin sibling to achieve the triple victory and reinforcing the family’s deep roots in off‑road competition.
Future Horizons
NASCAR is now studying the possibility of turning temporary venues into permanent fixtures by retaining ownership of the equipment and infrastructure, a move that could lock in strategic markets such as Coronado for two or three more years.
Organizers acknowledged the logistical snags — long concession lines, bathroom delays, and occasional track‑wall movement — and made real‑time adjustments, signaling a commitment to smoothing the fan experience for future editions.
Beyond the racing, the weekend served as a unifying platform, bringing together civilians, Navy personnel, and military families in a shared celebration that highlighted the region’s unique blend of sport and service.