The inaugural NASCAR Cup Series race held in San Diego and streamed on Amazon Prime Video drew an average audience of 2.28 million viewers, marking a nine‑percent jump from the previous year’s event in Mexico City.
Prime’s five‑race slate for the season averaged 2.29 million viewers, a six‑percent rise over the prior year, while the median age of those watching on the streaming platform settled at 57.7, five years younger than the typical linear‑television viewer.
On the CW Network, the O’Reilly‑sponsored Series race at NAS North Island pulled 1.16 million viewers, peaking at 1.372 million during the 6:15‑6:30 quarter‑hour slot.
Pre‑race and post‑race programming also benefited from the momentum, with the five live pre‑shows averaging 791 K viewers — up five percent from the previous year — and the five post‑shows pulling roughly one million viewers, an eight‑percent increase.
Even the Truck Series found a home on FS1, where its race attracted 675 000 viewers, further evidencing the expanding reach of NASCAR content across diverse platforms.
Audience Growth Across Platforms
These numbers illustrate how traditional broadcast partners are being supplemented by streaming services and cable networks, reshaping the sport’s distribution strategy and attracting a younger, more digitally native fan base.