The New York Cosmos and New Jersey Jackals announced a new partnership that designates the New Jersey Lottery as their official lottery partner for the 2026 season. The collaboration will be woven throughout the clubs' home schedules, adding a layer of branding and fan engagement that extends beyond the pitch.
Under the agreement, the lottery's name and imagery will appear on stadium signage, digital platforms and in‑venue promotions. VIP hospitality spaces will be created for lottery‑related events, and on‑site activations will give attendees the chance to experience games of chance alongside the usual match‑day excitement.
Celebrating July 4th and Mid‑Season Highlights
The New Jersey Lottery will serve as the presenting partner for two high‑profile community celebrations. On July 4, the Cosmos will host a Paterson Day Celebration & Drone Show, while the Jackals will follow suit on June 19 with their own drone‑filled festivities. Both events will blend fireworks, music and lottery‑themed giveaways, reinforcing the shared focus on community outreach.
Baye Adofo‑Wilson, chairperson and managing partner of the Cosmos and Jackals, expressed enthusiasm for the alliance, noting that the partnership underscores a commitment to "community and fan engagement" while providing new avenues for supporters to connect with the clubs through the lottery's resources.
The Cosmos compete in USL League One and call Hinchliffe Stadium in Paterson their home ground, while the Jackals, members of the Frontier League, also schedule games at the same venue during their baseball season. The shared use of the historic stadium creates a unique backdrop for the lottery‑driven events, blending soccer, baseball and local tradition into a single fan experience.