The National Fire Protection Association (NFPA) has announced a new alliance with NASCAR driver Joey Gase, positioning him as a front‑line advocate for fire and life safety during the upcoming Coke Zero Sugar 400 at Daytona International Speedway.
Gase will showcase NFPA branding on the No. 44 car as the series rolls into the historic 2.5‑mile oval on August 29, 2026, a date that marks the climax of the summer racing schedule.
Safety Doesn’t Happen By Chance
The campaign, titled “Safety Doesn’t Happen By Chance,” uses the high‑octane audience of NASCAR to convey a simple message: modern safety codes are the invisible safeguards that keep homes, workplaces and public venues secure.
Lorraine Carli, NFPA vice president of Outreach and Advocacy, underscored that these codes operate continuously behind the scenes, from preventing electrical fires in residential wiring to ensuring clear exits in commercial buildings.
The partnership also arrives amid growing scrutiny of consensus‑driven safety standards, with certain special interest groups urging policymakers to sidestep established development processes in favor of ad‑hoc solutions.
By embedding fire‑safety messaging into a race that draws millions of viewers, NFPA hopes to translate the excitement of speed into a call for everyday vigilance, reminding fans that the same rigor applied on the track can protect their own environments.
The Coke Zero Sugar 400 is scheduled to start at 7:30 p.m. Eastern Time, promising a dramatic finish under the lights of Daytona’s iconic track.