Strategic Vision
The National Hockey League and FC Bayern Munich announced a multiyear partnership aimed at accelerating the growth of hockey across Germany, marking a decisive step toward integrating the sport into one of Europe’s most passionate sporting markets.
The agreement will see NHL regular‑season games hosted in Düsseldorf, Munich and Cologne over the next three seasons, bringing the fast‑paced sport to new European audiences and providing a platform for cross‑sport fan engagement.
Games Across Germany
The 2026 NHL Global Series will take place in Düsseldorf, featuring a showdown between the Ottawa Senators and the Chicago Blackhawks, marking the first of several high‑profile matchups scheduled on German ice.
Munich will host NHL games in 2027, including a clash with the Boston Bruins and a special appearance by Cologne native JJ Peterka, while Cologne will welcome the Edmonton Oilers and star forward Leon Draisaitl later that year.
Fan‑Centric Initiatives
The collaboration will roll out digital and social‑media campaigns, co‑branded merchandise, and street‑hockey events designed to bridge the fan cultures of football and hockey.
FC Bayern’s global brand is expected to attract North American fans to German hockey, reinforcing the league’s ambition to make Germany a cornerstone of its European expansion.
NHL Deputy Commissioner Bill Daly highlighted the synergy between the two sports, noting shared fan engagement traditions, while Bayern sporting director Rouven Kasper emphasized the partnership’s potential to “create lasting memories for fans on both sides.”
Stars such as Leon Draisaitl and Alphonso Davies pointed to the parallel passion of football and hockey communities, suggesting that the alliance could spark new storytelling opportunities and community initiatives.
Experiential activations at Allianz Arena, youth programming for school‑aged children, and watch parties broadcasting NHL action in football stadiums illustrate a comprehensive approach to fan integration.