New York City FC has unveiled a strategic partnership with Viamericas, appointing the company as the club’s official international money transfer and remittance provider. The alliance is designed to deepen engagement with the MLS side’s expanding global supporter base.
As part of the deal, Viamericas will appear on the back of NYCFC’s first‑team training kit, marking the first sponsor placement on the garment. The branding will be visible during training sessions and at club events.
Fans can expect a series of in‑stadium activations on matchdays, where the company will showcase its services and run promotional activities aimed at connecting with supporters across New York City and beyond.
A Club Executive Weighs In
Ara Sarajian, NYCFC vice president of partnership development, said the collaboration reflects the club’s commitment to its diverse, worldwide fan community and highlighted the excitement of working with a partner that shares a similar inclusive vision.
Industry Perspective
Joseph Argilagos, executive chairman and co‑founder of Viamericas, emphasized the company’s dedication to supporting soccer and building community through its money‑transfer services, noting that the partnership aligns with both organizations’ global and inclusive character.
The partnership is positioned to create new avenues for fan interaction, leveraging Viamericas’ network to reach supporters in markets ranging from the United States to international destinations, while reinforcing NYCFC’s reputation as a club that embraces cultural diversity.