Kewan Lacy, the Ole Miss running back who topped the 2025 season with a school‑record 24 touchdowns, will sport a Q‑Collar throughout the 2026 campaign. The lightweight device, which applies gentle pressure to the neck to boost blood flow in the skull, is designed to reduce the risk of brain injury.
Lacy’s decision follows a personal NIL agreement with the Q‑Collar company, a partnership that also sees Tennessee Titans back Tony Pollard and Houston Texans tight end Dalton Schultz using the same protective gear on the field.
Cover Star and Cultural Impact
Beyond the gridiron, Lacy appears on the cover of EA’s upcoming college football video game alongside Malachi Toney and Dante Moore, cementing his status as one of the most recognizable faces in the sport.
His performance on the field, combined with high‑profile endorsements, illustrates how college football continues to blend athletic achievement with modern marketing, shaping the next generation of player branding.