The Ontario Reign have introduced a refreshed visual identity that honors the franchise’s legacy while deepening its connection to the Inland Empire community.
A Design Inspired by Inland Empire Values
The new primary logo incorporates five pistons that symbolize power, precision, pressure, unity, and relentless forward movement, echoing the spirit of Ontario and paying homage to the LA Kings’ legacy.
Ontario Reign Vice President Dan Lynch said the rebrand is a celebration of the team’s history and its ongoing relationship with fans across the region.
LA Kings President Luc Robitaille praised the new identity, noting its alignment with the historic brand as the organization approaches its 60th anniversary season.
The updated look debuted alongside the club’s new jerseys, which are now available for pre‑order online, with shipments expected to begin in the first week of October.
Looking Ahead to a Milestone Season
With the rebrand in place, the Reign aim to carry the renewed energy into the upcoming season, leveraging the refreshed image to strengthen community engagement and expand its fan base throughout Southern California.