The Ottawa Titans are turning a moment of disappointment into a community‑building opportunity.
On July 7 the club will stage “Forget Brady Day,” an in‑stadium jersey exchange that lets supporters trade their Brady Tkachuk No. 7 shirts for new AJ Wright No. 7 Titans jerseys.
A limited‑time fan experience
The promotion, announced on the team’s social channels, is strictly in‑stadium and limited by the number of jerseys on hand, creating a sense of urgency among the fan base.
The clever post quickly gathered thousands of likes and shares, with commentators praising the light‑hearted approach to a potentially somber occasion.
Local supporters have taken to Twitter and Instagram to post photos of their current Tkachuk jerseys, expressing both nostalgia for the player’s contributions and excitement about the new gear they might receive.
Team officials say the event is designed not only to reward loyal fans but also to drive attendance on a night that might otherwise see lower turnout.
Whether the stunt translates into a measurable boost in ticket sales will become clear when the gates open on July 7, but the buzz it has generated already underscores the power of creative fan engagement in modern sports.