San Diego State University’s football program will showcase a new emblem on its black‑and‑red jerseys when it opens its inaugural Pac‑12 matchup against Portland State on Saturday night at Snapdragon Stadium.
A New Era of Brand Visibility
The patch, supplied by Palomar Holdings, Inc., marks the first occasion a non‑apparel company has been featured on an SDSU uniform, a milestone that underscores the university’s expanding commercial collaborations.
The agreement, first disclosed in February 2026, designates Palomar as the Athletics’ Official Specialty Insurance Partner and Official Volunteerism Partner, linking the insurer’s community‑service ethos with the Aztecs’ outreach initiatives.
Through the Days of Service program, student‑athletes from SDSU, the University of California, San Diego and the University of San Diego will join forces with local nonprofits, reinforcing a shared commitment to the region’s social fabric.
John David Wicker, SDSU Athletics Director, said the partnership aligns perfectly with the program’s first year in the Pac‑12, adding that the new logo reflects the university’s forward‑looking vision.
Mac Armstrong, chairman and chief executive of Palomar, described the collaboration as a natural extension of a San Diego‑born company that is scaling its national footprint while staying rooted in community service.
JMI Sports, the exclusive multimedia rights holder for SDSU Athletics, facilitated the arrangement and will continue to amplify the partnership across broadcast and digital platforms.
Palomar’s portfolio spans earthquake, inland marine, casualty, fronting and crop insurance, positioning the insurer as a diversified player in the specialty lines market.
SDSU officially entered the Pac‑12 on July 1, 2026, with ambitions of achieving national prominence in its debut season, a goal now bolstered by the high‑visibility jersey partnership.