Paraag Marathe, who has been with the San Francisco 49ers since 2001, announced that he will leave his current position to devote his attention to the club's soccer operations.
A New Era for Football and Soccer
Marathe served as the team's chief operating officer before his recent role, overseeing a wide range of business and operational functions.
During his tenure he played a pivotal role in the construction of Levi's Stadium, the venue that hosts the 49ers and has become a landmark in the Bay Area.
The move is part of a broader transition aimed at strengthening the franchise's presence in soccer, a sport that has grown dramatically in the United States over the past decade.
The organization confirmed the change on August 1, 2026, but did not provide a concrete schedule for the hand‑over, leaving many to wonder how quickly the shift will take effect.
Industry observers note that the decision reflects a strategic pivot, as the 49ers seek to diversify their sporting portfolio and tap into the rising popularity of soccer among younger fans.