Inside the Production
Paramount+ is set to debut a docuseries that takes viewers behind the scenes of Texas Tech football, capturing the program’s recent surge and its plans for the future.
Filming began in January, and early reports describe the production as “first class,” with a focus on authentic storytelling that blends on‑field action with personal narratives.
Head coach Joey McGuire and several student athletes appear in candid interviews, while the series also follows the recovery of quarterback Will Hammond, who is expected to return to play after a recent injury.
Leadership Perspectives
Robert Giovannetti, a senior administrator in Texas Tech athletics, noted that the project has been in development for some time, reflecting the university’s desire to showcase its broader sports success.
Kirby Hocutt, CEO of Paramount+, expressed enthusiasm for the partnership, emphasizing the program’s growing brand and the opportunity to highlight its achievements beyond the gridiron.
The series will feature former player Brendan Sorsby, but its primary aim is to amplify the current team’s momentum rather than dwell on past events.
University officials say the docuseries aligns with Texas Tech’s strategy to promote its athletic identity across multiple sports, reinforcing a narrative of sustained excellence.