A Drive for Veterans
From July 1 through July 28, 2026, Food City will open its doors to a collaborative fundraising effort that brings together the Paralyzed Veterans of America, the nation’s leading advocate for disabled veterans, and two of NASCAR’s most recognizable figures, Richard Petty and Kyle Petty.
Shoppers can contribute in several ways: they may round up their purchase total, elect to give a fixed amount of $1, $3 or $5, or select any other figure they wish to donate at checkout. The flexibility is designed to make participation easy for every customer.
Since 2011, Food City has helped the Paralyzed Veterans of America raise more than $4.5 million, funds that have been directed toward benefits, health care and employment opportunities for veterans living with disability. The upcoming drive seeks to build on that legacy of giving.
Richard Petty, a seven‑time Daytona 500 champion, has championed veteran causes for over a decade, while his son Kyle Petty, a former race‑car driver turned broadcaster, previously piloted a PVA‑branded vehicle during his racing career. Their involvement adds a high‑profile spotlight to the campaign.
Steven C. Smith, president and chief executive officer of Food City, emphasized the company’s long‑standing commitment to the communities it serves, noting that the partnership reflects a shared dedication to improving the lives of those who have served our country.
Community Impact
The campaign’s visibility has sparked conversations across social media and local news outlets, reinforcing the message that support for veterans is a shared responsibility.