A Multi‑Channel Push
The Premier League is turning its attention to the United States, aiming to convert the surge of World Cup enthusiasm into a lasting appetite for its own competitions. The 2026‑27 season will be promoted under the banner ‘It’s All Here’, a campaign that highlights the league’s global appeal, its competitive nature and the depth of talent on display.
At the heart of the initiative are familiar faces and fresh energy. Arsenal FC legend Ian Wright appears alongside current superstars, while Manchester City striker Erling Haaland, a standout World Cup player, features prominently in advertisements designed to capture the imagination of newer fans.
Star Power and Legacy
The promotional mix blends archival footage of retired icons with cutting‑edge visuals of today’s leading players. By juxtaposing historic achievements with current exploits, the league seeks to create a narrative that bridges generations and invites fans to explore both the past and the present of English football.
Experiential events are a cornerstone of the strategy. Coast to Coast watch parties will be staged in 17 US cities, offering supporters the chance to gather in bars, community centers and other venues to view matches together. Giveaways, appearances by former players and interactive activities are intended to deepen engagement and foster a sense of community among attendees.
A New Kind of Fan Engagement
To broaden appeal, the league has partnered with Josh Hart, a New York Knicks guard and self‑identified Chelsea FC supporter. Hart’s involvement helps connect the worlds of basketball and soccer, reaching a segment of US sports fans who might not otherwise follow the Premier League.
The ultimate goal is twofold: to boost digital and social media interaction while also delivering tangible, in‑person experiences for fans who cannot travel to the United Kingdom. By combining online outreach with localized events, the league hopes to convert casual viewers into loyal supporters of Premier League clubs.