Wake Forest Athletics has entered into a multi-year agreement with Progressive Insurance that will transform the fan experience at Allegacy Stadium in Winston-Salem. The deal, brokered through Learfield, introduces a suite of branding elements — from on-field signage to cutting-edge videoboards — designed to deepen engagement and showcase the university’s commitment to delivering the premier college-football atmosphere in North Carolina.
A New Era for Demon Deacons Football
The collaboration marks the latest chapter in a series of strategic partnerships that have positioned Wake Forest among a select group of Atlantic Coast Conference schools leveraging premium brand visibility. Progressive joins a roster of 13 institutions, including SMU and Syracuse, that are redefining how collegiate athletics integrate corporate sponsorships with digital and social-media activations.
The partnership debuts on Opening Night, September 3, when the Deacons host Akron before an ACC Network audience. The excitement will continue two weeks later with a marquee matchup against Miami, broadcast on ESPN, underscoring the growing national spotlight on Wake Forest’s resurgence.
Fans can look forward to affordable ticket options, with single-game prices starting at $15 for the season opener and varying rates for subsequent contests. The 2026 schedule promises a blend of home and away fixtures, each supported by the new branding assets that will be visible throughout the stadium and online platforms.
Looking Ahead to 2026
Returning standouts such as Davaughn Patterson, Carlos Hernandez and Langston Hardy are poised to build on a 2025 campaign that saw the team finish 9-4, capture the Duke’s Mayo Bowl victory over Mississippi State and earn twelve All-ACC honors. Their performances have helped the program rank sixth in ACC wins over the past decade and maintain a top-tier defensive standing.
Beyond the gridiron, the initiative reflects a broader ambition to strengthen ties with the Winston-Salem community. By weaving local culture into the game-day narrative, Wake Forest hopes to cement its reputation as a cultural hub as well as a sporting powerhouse.