A Vision Takes Shape
Reno is poised to become a soccer-centric city with a $327 million development that would include a 6,000-seat stadium and an adjacent entertainment district. The proposal, championed by Wendy Damonte, chief executive of Reno Pro Soccer, calls for $40 million to be earmarked specifically for the stadium itself, while the broader project seeks $150 million in equity and $177 million in debt financing.
Financing the Dream
Central to the financing plan is a request for tax-increment financing, or TIF, from the Reno City Council. The council would need to approve the TIF before any ground can be broken, a step that remains pending as officials weigh the economic upside against the fiscal risk.
A Proven Fan Base
The vision builds on Reno’s modest but passionate soccer pedigree. The city previously hosted Reno 1868 FC, a USL side that attracted an average of 4,300 fans per game before the pandemic curtailed its schedule. That experience demonstrated both the appetite for the sport and the challenges of sustaining a professional franchise.
Venue Challenges
Today the primary soccer venue, Greater Nevada Field, is deemed unsuitable for a dedicated soccer configuration because of rising operating costs for the Reno Aces baseball team. The new stadium would replace that facility, offering a purpose-built environment that meets the standards of a USL Championship club.
Ownership and League Ambitions
Todd Davis, the principal owner of Reno Pro Soccer, is spearheading the effort to secure a USL Championship franchise. While the league sits below Major League Soccer in the American pyramid, Davis argues that the market potential and fan enthusiasm justify the investment.
Site Preparation
The site itself was once an auto dealership and now sits on nearly 30 acres of land controlled by Reno Pro Soccer. The parcel is adjacent to two additional lots, providing ample room for the stadium, parking, and a mixed-use development that could house restaurants, retail and possibly a hotel.
Timeline and Next Steps
Construction is projected to take between 12 and 18 months. The timeline hinges on securing financing, obtaining the necessary governmental approvals and finalizing the TIF arrangement. If all milestones are met, work could commence later this year.
Broader Sports Strategy
Reno’s broader sports and entertainment agenda includes the Grand Sierra arena project and discussions about relocating the ECHL’s Tucson Roadrunners. City officials also encourage the promotion of other niche sports such as rugby and lacrosse to diversify the visitor experience.
Community Support
Community backing has been evident in a series of World Cup watch parties organized by Damonte, which have drawn sizable crowds and helped raise awareness of the franchise. Long-time supporters like David Parre and the Mara family have voiced confidence that Reno’s fan base is ready to rally behind a professional team.
Aiming for a Mini-Vegas
The ultimate ambition is to replicate the sports-and-entertainment boom that Las Vegas experienced over the past decade. By positioning itself as a “mini-Vegas” for events, Reno hopes to attract tourists, generate tax revenue and cement its reputation as a regional hub for live entertainment.