Richmond Raceway is turning its traditional NASCAR weekend into a week‑long festival that blends racing with community outreach. Starting on August 8 and running through August 15, the track will host a series of free and ticketed events that invite residents and visitors to experience the sport beyond the grandstands.
The opening night features a screening of the classic films *Cars* and *Talladega Nights: The Ballad of Ricky Bobby* at the historic Byrd Theatre. Attendees can view pace‑car displays and take part in giveaways, setting a festive tone for the days ahead.
On August 12, fans will have the chance to walk the three‑quarter‑mile oval during a Fan Track Walk, while a “Crowd + Culture” panel brings together NASCAR officials, race teams and corporate partners to discuss innovative fan‑engagement strategies and experiential marketing.
The following weekend showcases the CRAFTSMAN Truck Series on Friday, August 14, followed by the Cook Out 400 Cup Series race on Saturday, August 15. In between, the NASCAR Youth Series gives children ages five to sixteen the opportunity to compete in quarter‑midget cars.
Community‑Centric Racing
Local artists and businesses are highlighted in Richmond Row, where the NASC’Art Art Exhibit & Car Show displays racing‑inspired artwork and vintage automobiles. The Hell Yeah Tailgate Party on August 15 adds live entertainment, food trucks and games before the final race.
A Drive‑Out Movie of *Days of Thunder* will be shown on Saturday night, with the film’s audio broadcast through vehicle radios as fans make their way out of the speedway. Organizers say the week is designed to make race week an inclusive experience for the entire Richmond region, weaving cultural and community activities into the racing calendar.