Riverside Pro Soccer is turning the excitement of the ongoing FIFA World Cup into a community‑building opportunity, offering free watch parties that invite residents to gather around the sport that will soon anchor a professional club in the city.
The three‑event series kicks off on June 12 at Route 30 Brewing, where fans can view the United States’ opening match, followed by a second gathering on June 19 at the same venue that doubles as a business mixer and panel discussion on how sports can shape urban identity. The final evening arrives on June 25 at The Barn at UCR, showcasing the United States’ last group‑stage encounter.
Community‑Driven Soccer Initiative
Organisers have partnered with local brewer Route 30 Brewing and the campus venue The Barn at UCR to host the events, blending entertainment with opportunities for attendees to meet the club’s leadership, including Greg Scott, Dave Siegel and Tim Cupello, and to share feedback on the club’s future identity.
Fans who attend all three watch parties will be entered into a draw for an exclusive experience, adding an extra layer of incentive for community members to engage throughout the tournament.
Beyond the festivities, Riverside Pro Soccer has announced a partnership with the United Soccer League to bring both men’s and women’s professional teams to the region, with plans for a soccer‑specific stadium that begins with a 5,000‑seat capacity and can expand to 15,000 as demand grows.
The initiative reflects a broader trend of local clubs leveraging major international tournaments to foster grassroots support and secure public buy‑in before committing to major infrastructure projects.