Robert Morris University’s men’s basketball program has entered a landmark agreement that will see its 2026‑27 uniforms adorned with the first ever creator‑designed jersey patch in college basketball, courtesy of All Hail Bball.
A Strategic Leap for the Colonials
The deal, brokered by former collegiate athlete Cullen Honohan, founder of All Hail Bball, will deliver full‑season coverage and millions of impressions without any cash outlay, emphasizing storytelling and social‑media amplification.
Honohan, who began as a Holy Cross University football player and grew his brand to nearly two million followers across basketball content, sees the partnership as a natural extension of his audience‑first approach.
RMU’s recent on‑court breakthrough — capturing its first Horizon League tournament title in 2024‑25 and securing a March Madness berth despite a loss to Alabama — provides a timely platform for the collaboration.
The program also welcomes four‑star guard Peyton Kemp, a 2027 recruit from Ferndale, Florida, whose commitment represents the highest‑profile signing in the school’s history.
Dr. Ronald Moses, recently appointed Director of Athletics, voiced strong support for the alliance, citing Honohan’s reach as a catalyst for season‑ticket sales and donor engagement.
Head Coach Andy Toole echoed the sentiment, describing the partnership as a strategic alignment that will accelerate the program’s brand growth and national visibility.
Together, the parties aim to transform RMU basketball into one of the most viral college programs, leveraging innovative content and fan interaction to attract a new generation of supporters.