Save Mart Marks 34 Years as NASCAR’s Title Sponsor
Save Mart Companies marked a milestone year by extending its title sponsorship of Sonoma Raceway’s NASCAR weekend, a partnership that began three decades ago and has become a staple of the track’s most anticipated events.
The celebration unfolded in the Fan Zone, where the retailer unveiled a "Breaking Zone" activation that let fans experience the brand’s history through interactive displays and giveaways.
Honoring Top Performers at Sonoma Raceway
Three store managers received the Piccinini‑Tocco Award, a distinction that recognized their exceptional service across more than 200 West Coast locations.
Each awardee was granted a ceremonial role on race day, stepping onto the track before the green flag to the applause of fans and peers.
FoodMaxx’s Four‑Decade Legacy
FoodMaxx, the discount warehouse banner that operates under The Save Mart Companies, celebrated its 40th anniversary by securing title sponsorship of the Pit Boss/FoodMaxx 250 race.
The milestone was highlighted with special branding in the Fan Zone, reinforcing the banner’s long‑standing presence in the region.
A Commitment to Community
The Save Mart Companies’ philanthropic arm, the CARES Foundation, has contributed over $5 million to local causes, reflecting a broader mission that extends beyond retail.
Company leaders emphasized that the partnership with Sonoma Raceway is as much about community engagement as it is about brand visibility.