Basketball

SDSU Raises Basketball Ticket Prices While Cutting Football Costs Ahead of New Era

Ticket adjustments, a key player’s recovery, and a European signee highlight the university’s off‑season moves.

SDSU’s Off‑Season Shifts

San Diego State University announced Tuesday that it will raise the price of basketball season tickets by 7.5 percent, a move that comes after a season that failed to meet expectations. In contrast, the university is cutting football season ticket prices in an effort to lure more fans to the stadium.

The decision also eliminates the long‑standing “stadium excellence gift” that football ticket holders had come to expect, a change that officials say will streamline the ticketing process. At the same time, the athletic department disclosed that it will distribute $2.7 million in revenue sharing to men’s basketball players and $2.9 million to football players for the 2025‑26 fiscal year, underscoring the school’s commitment to compensating its athletes.

Freshman guard Elzie Harrington, who was sidelined this year after undergoing surgery on a lower leg injury, is expected to be fully recovered within a few months. His return could provide a boost to a backcourt that has seen its depth tested over the past campaign.

The Aztecs’ latest overseas acquisition, 6‑9 forward Luca Vincini, has already drawn praise from analyst Alessio Magarini Pellini, founder of the Italballers scouting site. Vincini, who previously played for Dinamo Sassari in Italy, is described as possessing maturity, intelligence, craftiness and savvy at the five‑spot, traits that coaches hope will translate into immediate impact.

Head coach Brian Dutcher, who succeeded the legendary Steve Fisher, is navigating a transitional period that includes both tactical adjustments and the financial reshaping of the program’s ticketing model. The moves reflect a broader strategy to balance fiscal responsibility with competitive ambition.

Despite the recent dip in average announced basketball attendance — from 12,411 to 11,567 per game last season — the team has reached 12 of the last 16 NCAA Tournaments, including four Sweet 16 appearances and a Final Four run, a testament to the program’s enduring resilience.

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