Seattle is gearing up to become a focal point of the 2026 FIFA World Cup, as Sounders FC and Reign FC join forces to deliver a series of fan experiences that blend public celebration with premium hospitality.
A Global Celebration on the Waterfront
The centerpiece of the activation will transform Pier 62 and the surrounding Elliott Bay into a floating hub where fans can watch live matches on a specially outfitted barge. Free public programming at Waterfront Park will invite anyone to join the festivities, while ticketed viewings on the barge promise a premium party atmosphere complete with entertainment and food.
Exclusive Access for Members and Fans
Sounders FC and Reign FC members enjoyed an early presale for the ticketed experiences, and general public sales are now open for a limited number of seats. Fans can choose from several tiers, including General Admission that grants entry to the barge’s premium watch party, and all‑inclusive hospitality packages that add reserved viewing spaces, curated food and beverage service, and private event capabilities.
Community Partnerships and Special Guests
The event’s programming includes collaborations with local nonprofits such as the RAVE Foundation and Friends of Waterfront Park, ensuring that the celebration reflects Seattle’s unique soccer culture. Special guests scheduled across the ticketed experiences include former Sounders FC and Reign FC defenders Brad Evans and Lu Barnes, who will appear for meet‑and‑greets and exclusive commentary.
A Unique Seattle Experience
Powered by Lenovo, the activation aims to showcase the city’s commitment to innovation and community. Additional details about free public events, reservation processes, and pricing will be announced in the lead‑up to the tournament, promising a summer of soccer that blends global competition with local pride.