Shoot 360, a pioneer in technology‑driven basketball training, is set to broaden its footprint with a new training hub in Hillsboro, Oregon. The facility, scheduled to open its doors on May 16, 2026, will be embedded within an LA Fitness club, marking the first location of a pilot program that converts select basketball courts into immersive, gamified training spaces.
A Pilot Partnership in the Pacific Northwest
The Hillsboro site will occupy 4,000 square feet of court space inside the LA Fitness location, offering four dedicated shooting courts and four skills‑development courts. This layout is designed to give players of all ages access to a modern environment where performance is measured and refined through Shoot 360’s proprietary sensor suite.
Shoot 360’s technology, already trusted by nearly every NBA franchise and more than 100 collegiate programs, captures detailed metrics on ball handling, passing and shooting. The system then delivers instant feedback, allowing athletes to track progress and coaches to tailor instruction.
Community Celebration and Grand Opening
The grand opening will kick off with a community event on May 15, featuring tours of the new space, interactive activities for families and special membership pricing that will be available to the first 200 sign‑ups. Existing LA Fitness members will enjoy a discounted Shoot 360 rate, and every new Shoot 360 member will receive three complimentary guest passes to the host gym.
Operating hours will run from 6:00 a.m. to 9:00 p.m. Monday through Friday and from 10:00 a.m. to 9:00 p.m. on weekends, giving athletes flexibility to train early or late. The facility joins a growing network of over 60 Shoot 360 franchises spanning North America, Europe and Asia, underscoring the brand’s ambition to globalize the game.
Investors and Future Growth
The venture is backed by high‑profile investors including NBA star Trae Young, WNBA legends Sue Bird and Breanna Stewart, who bring both on‑court credibility and off‑court visibility to the brand. Their involvement signals confidence in Shoot 360’s model and its potential to reshape basketball development worldwide.