A Tech‑Driven Training Destination
Shoot 360, a high‑tech basketball training center, opened its inaugural New Jersey site on September 12 in Ocean Township, marking the brand’s expansion into the Northeast.
The facility, owned by local entrepreneur Kevin Sullivan, who previously worked in corporate finance and commercial real estate, spans a 360‑degree training environment that blends six skill courts, six shooting lanes, an NBA‑sized half‑court and a mezzanine conference space.
At the heart of the center is proprietary ball‑detection and real‑time analytics software that mirrors the systems used by NBA and Division‑I programs, delivering instant feedback on handling, passing and shooting.
Grand Opening Celebration
The launch weekend featured light refreshments, shooting contests and a raffle, while a special Founding Members Weekend offered discounted memberships to the first 50 Hall of Fame and All‑Star sign‑ups.
Beyond the local launch, Shoot 360 already operates more than 60 franchises across North America, Europe and Asia, and counts NBA star Trae Young, WNBA legend Sue Bird and rising talent Breanna Stewart among its high‑profile ambassadors.
Community Impact and Future Vision
Operating hours run Monday through Friday from 1 p.m. to 9 p.m. and weekends from 10 a.m. to 6 p.m., with Sullivan emphasizing that the center aims to foster a positive community hub for athletes of all skill levels.
Sullivan says his motivation stems from a love of the game and a desire to create a welcoming space where basketball enthusiasts can train, compete and connect, a vision that aligns with the brand’s ambition to grow the sport worldwide.