Ryan Preece will be sponsored by SimpleTire in the NASCAR Cup Series race at North Wilkesboro Speedway on July 19, marking the tire retailer’s first venture into NASCAR competition and debuting its branding on Preece’s Ford Mustang.
The event is notable because it will be the first points‑paying Cup Series race at North Wilkesboro since 1996, reviving a venue that has been absent from the championship schedule for nearly three decades.
SimpleTire, a company that operates a nationwide online marketplace for tires, is celebrating its 15th anniversary this year. The partnership will not be limited to a single race; the brand will serve as an associate sponsor for the remainder of the 2026 Cup Series season.
A Historic Return to a Classic Track
North Wilkesboro’s comeback to the Cup calendar is more than a nostalgic nod; it represents a significant moment for fans and competitors alike, offering a rare opportunity for drivers to contend on a track that has shaped NASCAR lore.
RFK Racing, the organization fielding Preece’s car, brings a storied legacy to the event, having captured victories at North Wilkesboro in 1990 and 1995. The team’s historical success adds an extra layer of intrigue to the upcoming race.
For SimpleTire, the sponsorship is a strategic entry point into a sport that reaches millions of enthusiasts. By aligning with a high‑profile driver and a historic venue, the company aims to amplify its brand presence while leveraging its anniversary milestone to connect with a broader audience.
The collaboration underscores a growing trend of non‑traditional partners entering NASCAR, reflecting the sport’s evolving sponsorship landscape and the increasing importance of digital‑focused enterprises in mainstream entertainment.