Soccer Fans Score Discount at Iconic New York Landmark
Throughout July, the Empire State Building’s Observation Deck extends a 15 % discount to visitors who arrive wearing a soccer jersey. The promotion, which runs through July 31, invites fans to combine their passion for the sport with one of the city’s most recognizable vistas.
The offer is tied to a temporary exhibition that showcases historic jerseys from some of the game’s most celebrated figures. Items on display include shirts worn by Lionel Messi, Cristiano Ronaldo and David Beckham, alongside memorabilia from other legends of the sport. The exhibition remains open until July 19, giving ticket‑holders a limited window to view the collection.
The promotion coincides with the building’s recent $165 million reimagination, which introduced a new interactive museum and upgraded observation decks. Since 2011, the structure has been powered entirely by renewable wind electricity, underscoring its commitment to sustainability while enhancing the visitor experience.
Owned by Empire State Realty Trust, the landmark houses a mix of office tenants such as LinkedIn and Shutterstock, as well as retail venues including STATE Grill and Bar, Tacombi, Ghirardelli and Starbucks. Its status as the top‑ranked attraction in the United States, as recognized by Tripadvisor’s 2026 Travelers’ Choice Awards, reflects its enduring appeal to both tourists and locals.
Visitors seeking more information or wishing to purchase tickets can find details on the official website. The combination of a special discount, a unique soccer‑themed exhibition and the building’s recent upgrades makes this summer’s offer a distinctive way for fans to experience New York’s skyline.