The St. Louis Blues announced a multi‑year agreement with the National Hockey League that will see the team take full control of its regional television broadcasts beginning with the 2026‑27 season. Steve Chapman, the Blues’ president of business operations, and Bryan Lucas, senior vice president of media, emphasized that the deal aligns with the franchise’s long‑term vision for fan engagement.
A New Era for Blues Broadcasts
Under the deal, the Blues will manage production, marketing and distribution of the games, while the NHL will supply its award‑winning production expertise and handle the technical execution for roughly 70 locally televised contests.
Fans can look forward to watching the action on a variety of platforms, including traditional cable and satellite providers, streaming services such as Hulu and ESPN, as well as over‑the‑air stations that reach the team’s home market in Missouri.
The partnership also opens the door to a direct‑to‑consumer streaming option, with details on channel locations, pricing and availability slated for release before the season kicks off.
Local ratings data from the 2025‑26 season placed the Blues among the top five U.S.-based NHL teams in market viewership, underscoring the strong demand for live coverage.
For supporters outside the Blues’ broadcast territory, every out‑of‑market game will be available live through the NHL Power Play feed on ESPN+, ensuring that the team’s reach extends well beyond the St. Louis area.
By centralizing production and leveraging the NHL’s infrastructure, the collaboration aims to deliver higher‑quality broadcasts while preserving the familiar access that fans have come to expect.