The coffee giant has re‑introduced its iconic Bearista Cup, this time giving the bear‑shaped glass a World Cup makeover. The 20‑ounce vessel retains the beloved bear silhouette but now sports a green and white striped straw, a soccer‑ball‑patterned hat and a matching green scarf that echo the tournament’s colors.
A design that scores
The new cup is being rolled out in select markets across Canada, Latin America and the Asia Pacific, while U.S. fans can only snag it online through the Starbucks Rewards Reserve tier starting June 11. The limited run has already fueled a secondary market, with listings on resale platforms reaching as high as $150, and early versions of the original Bearista Cup fetching upward of $800 just months after their debut.
Social media feeds have been flooded with videos of fans battling over the coveted mugs, echoing the frenzy that greeted the first Bearista release in November 2025, when Starbucks handed out 17,000 units during the holiday season. The buzz has carried over into a fresh, limited‑edition cup sleeve that mirrors a captain’s armband and celebrates the unifying power of global fandom.
Starting June 11, anyone who purchases a beverage of any size at a participating U.S. Starbucks location will receive the special sleeve for free, while supplies last. The promotion underscores the brand’s strategy of turning seasonal sports events into collectible merchandise that drives both in‑store traffic and online excitement.