Suburban Propane Teams with NASCAR’s “Watermelon Man”
Suburban Propane, a leading distributor of propane and related energy products, has announced a multi‑year partnership with NASCAR Cup Series driver Ross Chastain. The collaboration brings together the company’s century‑long expertise in agricultural energy solutions and Chastain’s high‑visibility platform in motorsports.
Chastain, who farms watermelons in Alva, Florida, is known in the racing world as “The Watermelon Man.” He will serve as a brand ambassador for Suburban Propane, appearing in promotional campaigns, speaking at agricultural events and helping to illustrate how reliable propane energy underpins both farm operations and the infrastructure that powers NASCAR race weekends.
Suburban Propane’s role in the sport extends beyond branding. The company supplies propane‑powered equipment that keeps tracks dry, fuels concession stands and supports campgrounds at 21 NASCAR venues across the United States. By doing so, it ensures that the spectacle of racing runs smoothly while highlighting the versatility of propane as a clean, dependable energy source.
The partnership also underscores a shared commitment to sustainability. Suburban Propane is investing in renewable propane and lower‑carbon alternatives, and the alliance will showcase renewable‑propane‑powered electric‑vehicle charging demonstrations at select tracks. Executives say the initiative reflects a broader vision of modernizing agriculture and motorsports through cleaner energy solutions.
Michael Stivala, chief executive of Suburban Propane Partners, emphasized the synergy between the two entities, noting that “our long‑standing support for American farmers aligns perfectly with the excitement and community spirit of NASCAR.” He added that the collaboration will help raise awareness of propane’s role in feeding the nation and powering the sport’s future.