Telemundo announced that it has secured the Spanish‑language broadcast rights to every UEFA men’s club competition in the United States for the next three seasons, beginning with the 2027‑28 campaign. The agreement grants live coverage of each match in the Champions League, Europa League, Conference League and Super Cup across NBCUniversal’s platforms, ensuring that fans can follow the action in Spanish regardless of where they watch.
A New Era for Spanish‑Language Soccer Broadcasts
The deal comes on the heels of record‑breaking viewership numbers for Telemundo’s World Cup coverage, which averaged six million viewers through the semifinals and peaked at 50 million for the United States’ round‑of‑16 match, the most‑watched non‑NFL sporting event of the century. That surge highlighted a growing appetite for soccer among U.S. audiences and underscored the network’s ability to attract large, engaged viewers.
Cesar Conde, chairman of NBCUniversal News Group, said the World Cup data revealed a sizable American soccer audience that is increasingly drawn to the sport’s authenticity and experience rather than language alone. "Fans are increasingly choosing soccer based on authenticity and experience rather than language," he noted.
Luis Fernández, chairman of NBCUniversal Telemundo Enterprises, added that soccer’s broad appeal aligns with Telemundo’s strategy of investing heavily in live sports. He pointed out that the network already carries more than 100 Bundesliga matches each season and broadcasts the Premier League, Olympics and Liga MX, giving it a robust sports infrastructure to support the new UEFA rights.
The partnership also reflects UEFA’s confidence in the Spanish‑speaking market. UEFA President Aleksander Čeferin stated that the agreement underscores the strength of UEFA competitions and the passion of fans across the United States and beyond, noting that the deal will help bring the excitement of Europe’s elite club tournaments to a wider Hispanic audience.
Industry analysts expect the arrangement to further cement soccer’s growth in the U.S., where viewership has surged in recent years, and to provide a major boost for advertisers seeking to reach a demographic that has historically been under‑served by English‑language sports coverage. The deal marks a strategic milestone for both Telemundo and UEFA as they tap into a vibrant, expanding fan base.