Soccer

Tennessee Women’s Soccer Secures Adidas Deal and Extends Coach Kirt Through 2030

A milestone partnership and contract extension underscore the program's rising momentum

Joe Kirt enters his fifth season as head coach of the University of Tennessee women's soccer program, a tenure marked by a 41‑24‑13 record and a streak of NCAA Tournament appearances each year.

The program announced that it will begin a partnership with Adidas in 2026, making the German sportswear giant the official footwear, uniform, apparel and sideline provider for Tennessee athletics.

Excitement Around the World Cup

Kirt expressed enthusiasm about the upcoming partnership, noting that the buzz of the World Cup being hosted on home soil adds a special dimension to the collaboration.

The university also extended Kirt's contract through the 2030 season, a move that reflects the administration's confidence in his leadership and the culture he has cultivated.

Danny White, Tennessee's vice chancellor and director of athletics, praised Kirt's impact, highlighting the coach's role in shaping a competitive and community‑focused program.

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