Texas Stars unveil 2026‑27 promotional schedule
The American Hockey League affiliate of the Dallas Stars announced its full slate of promotions for the upcoming season, promising 16 themed nights, 17 giveaway items and eight limited‑edition jerseys. Season ticket packages ranging from full‑season to 12‑game plans are now on sale, while single‑game tickets will go on sale next week through the team’s website and the H‑E‑B Center Ticketmaster Box Office.
Fans can take advantage of special offers such as H‑E‑B Nights, where a $5 discount is applied when non‑perishable H‑E‑B branded items are presented at the box office, and the Family Four‑Pack, presented by Pepsi Zero Sugar, which bundles four tickets, four hot dogs and four soft drinks for $22 per person on Fridays, Saturdays and Sundays. Every Friday home game also features $3 domestic draft beers courtesy of Brown Distributing, adding a low‑cost beverage option for patrons over 21.
Opening Weekend on October 2‑3 will showcase a Stars Magnet Schedule giveaway and a locally designed T‑shirt, while later highlights include Fallout Night on October 24, featuring a themed bobblehead and warm‑up jerseys available through the DASH Auction App. Military Appreciation Weekend in early November honors service members with a joint promotion against the Chicago Wolves, and Hockey Fights Cancer Night on November 20 will auction game‑worn jerseys to support cancer research.
The promotional calendar continues with a series of fan‑centric events, from a Teddy Bear Toss in December and Ringo’s Birthday celebrations to Star Wars Night in late January, a Pink in the Rink weekend in February supporting breast cancer research, and a Space Night in March that includes a Matchbox Space Shuttle giveaway. The season wraps with Fan Appreciation Night in April, offering a Sustainable Car Trash Can giveaway and prize drawings, underscoring the team’s commitment to community engagement and interactive fan experiences.