The Rolling Stones have announced a multi‑faceted collaboration with NASCAR that ties directly to the band's forthcoming album, Foreign Tongues, slated for a July 10 release.
Alongside the musical rollout, the partnership will introduce a line of co‑branded merchandise that includes T‑shirts, a sweatshirt and a signature racing jacket, giving fans a chance to wear both rock iconography and racing flair.
Two limited‑edition NASCAR‑themed vinyl variants of Foreign Tongues will be pressed, each featuring unique artwork that blends the band's iconic logo with the high‑octane aesthetic of stock‑car racing.
Chicago Listening Lounge
A fan experience will be staged in Chicago ahead of NASCAR’s Chicagoland race weekend. The event will house a Rolling Stones listening lounge where attendees can sample tracks from the new album while soaking up the atmosphere of the upcoming race.
The campaign’s visual centerpiece is a newly released video that features NASCAR drivers Jesse Love, Connor Zilisch and Carson Hocevar, alongside YouTube creator Cleetus McFarland. The clip runs to the band’s latest single, “In the Stars,” weaving together the worlds of music and motorsport.
This is not the first time the Stones have lent their brand to global partnerships; earlier announcements revealed collaborations with FIFA and Marvel, underscoring a strategy that blends music with diverse cultural touchpoints.
With the album’s release date fast approaching, the NASCAR alliance serves as a high‑energy bridge between the band’s storied legacy and a new generation of fans who follow both rock music and competitive racing.