A Rock‑Driven Collaboration
The Rolling Stones have announced a partnership with NASCAR that merges the band’s legendary brand with the high‑octane world of American stock car racing.
Apparel That Revs Up Style
The collaboration materializes as a limited‑edition fashion line that includes a racing‑inspired jacket, graphic tees, a hoodie and two exclusive vinyl pressings of the band’s forthcoming album, Foreign Tongues.
Design cues draw directly from the sport’s visual language: the jacket is cut from performance‑grade fabric, trimmed with bold red striping and emblazoned with the Stones’ iconic tongue‑and‑lips emblem alongside the album title.
Limited‑Edition Vinyl
Fans can purchase the apparel through the official NASCAR store, where the hoodie mirrors the T‑shirt graphic and the limited runs of the record are packaged in custom sleeves that echo the track‑side aesthetic.
Drivers Turned Rock Stars
A short film released alongside the collection reimagines three rising NASCAR drivers — Jesse Love, Connor Zilisch and Carson Hocevar — as members of a touring rock band, performing riffs from Foreign Tongues while their cars roar across the track.
The visual mash‑up underscores a broader cultural crossover, suggesting that the raw energy of rock ‘n’ roll and the adrenaline of motorsport share a common pulse.