A crossover that revs up style and sound
The Rolling Stones have announced a collaboration with NASCAR that brings the band's iconic aesthetic to the world of stock car racing. The partnership yields a limited‑edition collection that includes a racing jacket, T‑shirts, a hoodie and special vinyl pressings of the group's forthcoming album, Foreign Tongues.
The jacket takes cues from authentic driver uniforms, featuring the band's tongue‑and‑lips emblem rendered in NASCAR's signature color palette. Vintage‑inspired T‑shirts showcase guitar‑amp graphics alongside racing motifs, while one design highlights a bright yellow car bearing the number 62, a nod to the year the Stones first formed.
A hoodie from the line will be sold exclusively through the official NASCAR online store, giving fans a direct route to the crossover merchandise. Two special vinyl editions of Foreign Tongues arrive with NASCAR‑themed covers, pairing the album's new tracks with artwork that fuses rock and speed.
From the track to the studio
A short film extends the collaboration into storytelling, casting NASCAR drivers Jesse Love, Connor Zilisch and Carson Hocevar as members of a touring rock band. The visual narrative syncs the drivers' on‑track intensity with the band's new music, blurring the line between motorsport and rock performance.
The partnership underscores a shared ethos of high‑energy performance, suggesting that the roar of engines and the riff of guitars can occupy the same stage. By weaving together fashion, music and racing culture, the collection offers fans a tangible way to celebrate both worlds.