The Works, a downtown Atlanta venue celebrated for its eclectic programming, is set to launch an eight‑week summer soccer series that fuses sport with immersive entertainment. The initiative invites fans to experience themed events, public watch parties and interactive activities that turn each matchday into a community celebration.
A summer of themed evenings and family‑friendly fun
Running through the heart of the season, the series will host watch parties on June 13, June 21 and July 19, each paired with décor, games and special promotions. A FIFA‑licensed merchandise pop‑up will run throughout the schedule, offering official World Cup gear, while designated family‑friendly nights will include activities designed for younger attendees.
The centerpiece of the schedule is a grand prize drawing on July 19, with a prize package valued at more than $5,000 that includes World Cup merchandise and suite tickets for the highly anticipated Atlanta United versus Inter Miami match. The giveaway underscores the series’ ambition to reward fan loyalty while highlighting the city’s growing soccer culture.
Partnerships and promotion
Talia Moffitt, Marketing Director at The Works, and Graham Massell, founder of Global Gear, appeared on ATL Live to discuss the series and its broader impact. Both emphasized collaborations with local soccer organizations to expand access to the game and to celebrate the vibrant fan communities that have taken root across Atlanta.
The initiative also benefits from the expertise of FIFA, whose licensed merchandise will be featured throughout the series, and Global Gear, which is providing promotional support and exclusive giveaways. Together, these partners aim to create a summer experience that resonates with both die‑hard supporters and casual viewers.
Looking ahead
As the series progresses, The Works plans to gather feedback from participants to shape future editions and to deepen its ties with Atlanta’s soccer ecosystem. With a blend of sport, commerce and community, the eight‑week summer soccer series promises to be a defining cultural moment for the city.