Veteran U.S. men’s national team defender Tim Ream announced a new partnership with Goodnites, the leading nighttime underwear brand, to bring his own childhood story of bedwetting into the spotlight.
The collaboration, unveiled in a multimedia campaign, underscores a simple message: bedwetting does not dictate a child’s future, and confidence can be built at any age.
A Personal Victory Becomes a Public Mission
Ream, who did not dry out until he was 11, recalled the embarrassment of wet sheets and the isolation it caused, yet he went on to compete in multiple World Cups and secure a spot in Major League Soccer.
His journey from a shy youngster to a professional athlete illustrates that early struggles can coexist with elite achievement, a narrative the campaign seeks to amplify for the roughly one in six children aged three to twelve who experience bedwetting.
Goodnites, a brand under Kimberly‑Clark, is leveraging Ream’s platform to provide not only absorbent nighttime solutions but also educational resources designed to reassure families and reduce shame.
The campaign’s visual storytelling features Ream speaking directly to camera, intercut with scenes of children playing and sleeping peacefully, reinforcing the idea that every child deserves to feel secure and self‑assured.
Beyond the commercial angle, Goodnites emphasizes sustainable product design and community outreach, aligning with Kimberly‑Clark’s broader commitment to responsible manufacturing and environmental stewardship.