Time Magazine has just released its 2026 edition of the 100 Most Influential People in Sports, a roster that blends legendary athletes, visionary executives, and rising stars across a spectrum of disciplines.
Among the honorees are Denny Hamlin and Michael Jordan, co‑owners of the 23XI Racing team, who have been recognized in the Innovators category for their role in reshaping NASCAR’s competitive and commercial landscape.
Innovators Driving Change
Hamlin, a veteran driver known for his on‑track tenacity, and Jordan, the basketball icon turned team principal, bring a blend of experience and celebrity that has attracted new fans and sponsors to the sport.
Their influence extends beyond the garage, as they help steer strategic decisions, promote diversity within the sport, and champion initiatives that improve safety and fan engagement.
Carson Hocevar, the 23‑year‑old driver celebrated for his exuberant post‑race celebrations at Talladega, appears in the Leaders category, reflecting his emergence as a focal point of the sport’s next generation.
Hocevar’s growing profile is bolstered by partnerships with sponsors such as Spectrum and Chili's, while Spire Motorsports promotes him as the flagship driver of its expanding lineup.
The inclusion of team owners, drivers, and sponsors on the same list signals a broader acknowledgment of NASCAR’s expanding influence, from on‑track performance to off‑track brand partnerships, and underscores the sport’s increasing relevance in the global athletic arena.