Toledo Football is set to reshape the fan experience at the Glass Bowl next season with a bold concession strategy that caps every food item at $6 or less, introducing the Rocket Family First Pricing initiative.
Rocket Family First Pricing
The 2026 menu will showcase a variety of classic stadium snacks — all-beef hot dogs, bratwurst, nachos, pizza, quesadillas, pretzels, chips, candy, popcorn and Coca-Cola products — each priced at $5 or $6, delivering a full-meal experience at a fraction of typical venue costs.
Vice President and Director of Athletics Tom Moreland emphasized that the university’s priority is fan investment, stating that value should be evident from the moment fans step onto campus through the final whistle.
Season tickets and three-game mini-plans for the 2026 campaign are now available through the Rocket Ticket Office, online portals, or by calling and texting 419-530-GOLD.