Football

Tragic Loss of Lincoln High School Football Player Adam Massman Shocks Wisconsin Community

Community mourns and rallies around counseling services after a senior athlete's death on the field

A senior at Lincoln Junior/Senior High School in Alma Center, Wisconsin, Adam Massman died Thursday night after sustaining injuries during a high school football game. Emergency responders arrived within minutes, provided on‑site care, and transported him to a regional hospital where he was later pronounced dead.

A Community in Mourning

Massman was more than a player; he was a familiar presence on the field, in the gym, and around campus, participating in multiple sports, leading club meetings, and volunteering for community projects. His involvement made his loss resonate deeply with classmates, teachers, and neighbors.

Superintendent Drew Semingson addressed the student body and families, acknowledging the profound impact of the tragedy and emphasizing the district's commitment to supporting those affected. He highlighted the school's resolve to honor Massman's memory while ensuring safety remains a top priority.

Starting Monday at noon, counseling services will be available at Lincoln Junior/Senior High School to provide a confidential space for students and staff to process grief with professional support. The administration encouraged anyone needing assistance to take advantage of these resources.

Alma Center, located roughly 45 miles southeast of Eau Claire, has long been a close‑knit community where schools, families, and local organizations intersect. The news has sparked conversations about safety protocols in high school athletics and the importance of emergency preparedness at school events.

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