A Game With a Purpose
Former Eastern High School standout Trey Moses returned to his hometown of Louisville this weekend to headline the third edition of his Be the Reason celebrity basketball showcase, an event that has quickly become a fixture for blending sport with social advocacy.
The evening featured a who’s who of recent college and professional talent, including former Louisville point guard Peyton Siva, NBA prospect Nolan Smith, and Indiana star Grace Berger, each lending their platform to a cause that Moses says is personal.
Moses, who founded the nonprofit 24 Reasons in memory of his friend Zach Hollywood, used the spotlight to underscore how athletic communities can drive conversations about mental health, a topic he believes remains stigmatized in many circles.
During the program, Moses announced a partnership with the Kevin Love Foundation, a move that will channel resources toward physical and mental wellness programs for young athletes across the region.
The collaboration reflects a growing trend of sports figures leveraging their influence to address off‑court challenges, with Moses noting that the loss of NFL standout Rondale Moore served as a catalyst for his advocacy.
Beyond the hardwood, the event aimed to bring the broader Louisville community together, inviting families, educators and local officials to share in a night that blended competition with compassion.
Organizers highlighted the role of academic institutions such as Ball State in supporting the initiative, underscoring the importance of educational partnerships in fostering holistic athlete development.