Truly Hard Seltzer, the Boston‑based beverage brand, has staked a $5 million wager on the United States men’s national soccer team as it chases victory in this summer’s international tournament.
The company is offering a single fan the opportunity to claim the entire sum if the U.S. side lifts the trophy, turning a sports triumph into a life‑changing windfall.
A Nationwide Contest
Fans eager to throw their hat in the ring can do so by posting a photo or video that features a Truly can or a specially marked pack on platforms such as Instagram, X, YouTube or Facebook, tagging @Truly and using the hashtag #TrulyBelieves.
Eligibility and Deadline
The promotion runs as long as the U.S. team remains in contention, with the deadline set to expire once the tournament concludes in July. Eligibility is limited to residents of the United States who are 21 years of age or older, ensuring that the contest complies with federal sweepstakes regulations.
Limited‑Edition Packs and Local Tributes
In conjunction with the campaign, Truly has rolled out limited‑edition packaging, including the Truly Star Squad Variety Pack and a set of 12 collectible city cans that celebrate the host communities.
Hoboken, New Jersey, was officially renamed Believe, USA for the duration of the campaign, a symbolic gesture that underscores the brand’s commitment to fan engagement.
The Bigger Picture
Should a winner emerge, they will receive a custom‑labeled Truly can bearing their own likeness, a tangible reminder of the bet that linked a beer brand to a national dream. The partnership reinforces Truly’s role as the Official Hard Seltzer of U.S. Soccer, a designation that aligns the brand with the growing popularity of the sport across the country.