Basketball

Under Armour Launches Inaugural 410 Invitational Basketball Tournament in Baltimore

A new round‑robin event showcases Maryland’s collegiate talent and community spirit

A New Era for Baltimore Basketball

Under Armour is set to debut the 410 Invitational, an annual round‑robin basketball tournament that brings together the men’s and women’s programs of UMBC, Loyola Maryland, Morgan State and Towson. The November 2026 showcase aims to celebrate the city’s rich basketball heritage while giving student‑athletes a distinctive competitive platform.

The tournament kicks off on November 12 with a men’s doubleheader — Morgan State versus UMBC at 6 p.m., followed by a rivalry clash between Loyola Maryland and Towson at 7 p.m. The following day, November 13, the women’s slate features Towson taking on Loyola Maryland at 11 a.m., and a rematch of Morgan State versus UMBC at 6:30 p.m.

Leadership and Community Vision

Todd Locklear, Under Armour’s Director of Team Sports for the College Division, will oversee the event’s organization. Locklear emphasized that the invitational is about more than scores; it is about fostering community pride and showcasing the talent that fuels Baltimore’s basketball culture.

By staging high‑profile matchups in a round‑robin format, the tournament provides coaches and players with a rare opportunity to test themselves against regional rivals early in the season. The structure also creates a festive atmosphere that draws fans, alumni and local businesses into a shared celebration of sport.

The initiative reflects a broader ambition to invest in grassroots athletics and to highlight the unique energy of Maryland’s collegiate programs. Organizers hope the 410 Invitational will become a staple on the college basketball calendar, reinforcing Baltimore’s reputation as a hotbed of competitive spirit and fan engagement.

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