Unrivaled, the fast‑growing women’s 3‑on‑3 basketball league, announced this week that it has closed a $650 million Series C financing round, a figure that nearly doubles the valuation it held just a year ago.
The round, led by Ten Pillar Sports Fund in partnership with UC Investments, not only exceeds the league’s original $100 million target but also marks the largest single infusion of capital the circuit has ever seen.
Existing player equity now totals close to $200 million, reflecting a 550 percent increase since the league’s debut in 2024, a testament to the growing financial stake that athletes hold in the sport.
With eight teams based primarily in Miami and games staged in a 1,000‑seat arena, Unrivaled has already proven its market appeal, selling out its first two tour stops in New York and Philadelphia last year.
A Six‑Year Media Deal with TNT
The league has secured a six‑year media rights agreement with TNT, guaranteeing broadcast coverage of its 2025 season, which is slated to begin in early January, and paving the way for eight additional tour stops in 2027.
Beyond the financial metrics, the funding reflects a broader shift in investor confidence toward women’s basketball, a sector that has seen attendance, sponsorship and viewership climb steadily in recent years.