Upper Deck, the renowned trading card and memorabilia company, has officially been named the exclusive provider of premium and authentic memorabilia for both the United States Men’s National Team (USMNT) and the United States Women’s National Team (USWNT).
The announcement, made on Tuesday, marks the culmination of a three‑decade relationship that began with the launch of the Upper Deck World Cup set in 1993, a milestone that helped redefine soccer collectibles in the United States.
A Strategic Partnership
Under the new agreement, Upper Deck will oversee the creation of curated collections that spotlight the legacies of iconic players, beginning with two of the sport’s most recognizable figures.
Alex Morgan, a two‑time Olympic gold medalist and one of the most decorated players in women’s soccer history, will serve as an exclusive spokesperson for Upper Deck Authenticated. Her partnership will see a dedicated line of signed memorabilia that celebrates her career milestones and enduring impact on the game.
Joining her is rising star Trinity Rodman, whose breakout performances have already positioned her among the most promising talents in the women’s game. Rodman’s collection will feature a selection of authenticated items that reflect her growing influence and dynamic playing style.
The memorabilia lines will be launched under the Upper Deck Authenticated brand, leveraging its established reputation for high‑quality, verified artifacts. Collectors can expect a mix of autographed jerseys, game‑used equipment and limited‑edition prints, each accompanied by detailed provenance and certification.
Industry observers note that the partnership not only reinforces Upper Deck’s long‑standing commitment to soccer but also signals a broader push to elevate the commercial profile of both the USMNT and USWNT. By aligning with marquee athletes, the company aims to deepen fan engagement and expand the market for premium soccer collectibles across the United States and beyond.
The collaboration also underscores the growing importance of women’s soccer in the mainstream sports narrative. With Morgan’s global recognition and Rodman’s emerging stardom, the new collections are positioned to attract both traditional collectors and a younger, more diverse audience eager to celebrate the achievements of female athletes.
Upper Deck’s headquarters, located in the heart of the sports‑centric market of Atlanta, Georgia, will coordinate the rollout of these memorabilia lines, ensuring that each release is supported by a robust authentication process and strategic marketing initiatives.
Fans can look forward to the first releases arriving later this year, with pre‑orders already generating significant buzz on social media platforms. As the company continues to blend nostalgia with innovation, the partnership is set to become a defining chapter in the intersection of sports, collectibles and fan culture.