USC Trojans are slashing prices for their season‑opening showdown with San José State, with tickets listed as low as $9 on secondary markets — a cost that barely covers a fast‑food combo. Under coach Lincoln Riley, the Trojans have historically opened seasons with explosive scoring, including three games exceeding 56 points, though the 2024 opener against LSU was a tighter 27‑20 victory.
A Low‑Cost Kickoff
The bargain‑basement pricing reflects a combination of tepid demand for the opponent and a forecast of 91‑94°F temperatures that will make the stadium feel even hotter, with humidity hovering around 67 percent.
To offset the sweltering conditions and spark interest, USC is rolling out a suite of fan‑focused upgrades: a revamped GameDay app, themed nights, fireworks displays, and upgraded concessions, while also introducing limited‑edition collectibles such as a Trojan‑Sword‑shaped beer bucket and a commemorative popcorn container.
First‑year host Haylee Elwood will guide seven of the home contests, adding a personal touch to the experience as the team looks to translate early‑season momentum into sustained attendance.
The financial upside could grow quickly; if the Trojans deliver a marquee performance against upcoming ranked foes like No. 2 Oregon on September 26, where tickets already start at $125, the resulting surge in national attention may push prices higher for later games.