USC is set to transform the Los Angeles Memorial Coliseum’s game-day atmosphere for the 2026 football season, promising a series of upgrades that blend tradition with fresh excitement.
A New Era of Fan Engagement
The centerpiece of the revamp is a new in-stadium host, KTLA anchor Hayley Elwood, who will guide fans through the festivities and keep the energy high from kickoff to the final whistle.
Fans can look forward to exclusive concession items, including craft beer served in limited-edition Trojan sword-shaped cups that double as collectible memorabilia.
The season will also feature game-specific giveaways, such as rally towels for the Ohio State and Oregon matchups, designed to deepen the connection between the team and its supporters.
A halftime drone show is scheduled for the Fresno State game, adding a high‑tech spectacle that will light up the sky above the Coliseum.
Fireworks will debut before every home game, creating a visual crescendo that marks the start of each contest and builds anticipation among the crowd.
USC Athletic Director Jennifer Cohen emphasized that these enhancements are part of a broader commitment to honoring the university’s rich traditions while continuously improving the fan experience based on direct feedback.
Together, the new host, unique merchandise, aerial displays and pyrotechnics aim to deliver an unforgettable atmosphere that will keep Trojans supporters coming back season after season.