A New Host Takes the Helm
Hayley Elwood, a veteran of broadcast production and live-event coordination, will serve as the in-venue host for all seven home games. Her extensive background, which includes stints at major sports networks and marquee college events, positions her to guide fans through the day’s festivities with a blend of energy and professionalism.
Fireworks and Atmosphere
To kick off each contest with a spark, pregame fireworks will light up the sky 90 minutes and again 60 minutes before kickoff. The displays are designed not only to draw crowds to their seats early but also to set a celebratory tone that underscores the Trojan spirit.
Revamped Concessions and Souvenirs
Fans can look forward to a rotating Dog of the Game program, featuring exclusive souvenir items and the convenience of in-seat service for club members. The inaugural offering, the Kimchi Dog, pairs an all-beef Hoffy hot dog with kimchichurri and gochujang aioli, delivering a bold flavor twist that reflects the program’s commitment to culinary innovation.
A Digital Leap: The New GameDay App
The USC GameDay app has been completely rebuilt, delivering live scores, personalized updates and streamlined access to game information. The refreshed interface lets supporters follow the action in real time, receive tailored notifications and navigate stadium amenities with just a few taps.
Family-Friendly Packages
Through the Fight On Family Plan, ticket bundles that include hot dogs and drinks start at $199 per game, with limited availability that grants early purchasers entry to prize draws. This initiative aims to make the game-day experience accessible to a broader segment of the Trojan community while encouraging repeat attendance.
Celebrating Champions and Community
Each home date will be marked by promotions that blend sustainability, military appreciation and recognition of championship-winning teams such as Women’s Tennis, Water Polo, Track and Field and Women’s Golf. These theme nights not only honor athletic success but also reinforce the university’s dedication to environmental stewardship and veteran recognition.
The Coliseum’s recent Zero Waste achievements — six consecutive years of diverting trash from landfills — are being amplified with a new reusable souvenir cup program for 2026. Meanwhile, exterior upgrades, including concrete restoration and fire-safety enhancements, promise to preserve the venue’s historic character without compromising seating or concession areas. Throughout the season, USC will continue to gather fan input, ensuring that future enhancements remain aligned with the community’s evolving expectations.